NRHP: Gold and Company Store Building
Contents
Gold & Company Store Bldg (Gold Brandeis Building)
NRHP Reference #: 82000609
NRHP Listing Date: 19821019
Location
1033 O, Lincoln, Lancaster County, Nebraska
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Summary
William Gold, a native of New York, established "The Peoples' Store," a modest retail business in 1902. The firm was incorporated in 1915 with William Gold as president and son Nathan as vice-president and was later renamed "Gold and Company." The building is a landmark in Lincoln's downtown business area. The oldest section, erected in 1924, is six stories high and displays Gothic Revival detailing. Additions were made in 1929, 1947, and 1951, and illustrate the phenomenal growth experienced by the store. In 1964 Gold and Company merged with Omaha's J. L. Brandeis and Sons, and the business was named "Brandeis, Gold's Division" until 1980 when the store was closed. The building has been rehabilitated for retail and office space.
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About the National Register of Historic Places
The National Register of Historic Places (NRHP) is the country’s official list of historically significant properties. To be eligible for the NRHP a property must generally retain their historic appearance, be at least 50 years old, and have the potential to be documented as historically or architecturally significant at either the local, state, or national level. The National Register of Historic Places is a National Park Service program administered by the Nebraska State Historical Society for the state of Nebraska. Visit the Nebraska State Historical Society's website to learn more about the program.
